A premier triennial industry event  bringing together direct selling industry executives and key external stakeholders from all over the world to exchange information, learn from each, discuss opportunities and challenges lying ahead of direct selling and see how new technologies, new legal developments and new management skills impact various businesses.

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Let’s Reimagine the Future

WFDSA World Congress XVII “Reimagine the Future” will take place in person on October 16-18, 2023 in Dubai, United Arab Emirates with a full day CEO Council meeting on October 16.

Hosted by the DSA of the United Arab Emirates, it is the first World Congress to be held in Dubai, which is not only among the top 5 most visited cities in the World but also a gateway to Middle East/North Africa Region. With over 570 million people, it is a great opportunity for the industry to tap into region’s great potential.

The past two years have highlighted the compelling need for what our industry offers. With all the volatility in the world, I believe this is the time for our industry to rise and shine. Now is the time when we can bring a more powerful and inclusive business model to the forefront of the world’s attention. Now is our time to broaden our view of our stakeholders to care not just for our customers, our distributors and our employees, but to also care for our communities and our planet. This is our moment to lead and to Reimagine, Reinvent and Redefine our industry’s future.

We are expecting industry executives, government officials, consumer leaders, academics and other stakeholders from all around the world to come to gather to exchange ideas and learn from each other in order to reimagine our industry and unveil some transformative initiatives which we have undertaken regarding Advocacy, Ethics and Regulatory issues.

Dubai government is extending its wholehearted support at the highest levels to make this an unforgettable event and we look forward to being back together.

Tamuna Gabilaia WFDSA Executive Director

Dear Friends and Colleagues,

We are very excited to invite you to join us in Dubai for WFDSA World Congress XVII “Reimagine the Future” which will take place on October 16-18, 2023.

The congress is organized by the World Federation of Direct Selling Associations in partnership with our gracious host – Direct Selling Association of the United Arab Emirates.

The 17th WFDSA World Congress will welcome attendees from countries around the globe!  The exciting and insightful program mixed with unforgettable social events will focus on opportunities and challenges lying ahead of direct selling and will allow its participants to exchange views and best practices on how new technologies, new legal developments and new management skills impact their businesses.

You will hear from our industries brightest minds as well as policy makers, experts from consumer organizations, academia, media and other groups which will be invaluable to your longer term business objectives.

What makes this event even more exciting is the fact that it will be the first time the World Congress is held in the Middle East, in Dubai, which is among the most inspirational and exciting cities in the word with its strategic location and business friendly policies.

Moreover, this will be the first in-person World Congress since 2017 which was held in Paris and as we all know, no technology can ever replace an authentic human connection and the need for social interaction which is ingrained in us and is part of us as being humans.
Mark these dates on your calendar!    Let’s strive all together at making this 17th WFDSA World Congress an unforgettable event for your companies and for the entire direct selling industry!

Looking forward to seeing you in Dubai.


multi-billion dollar global companies.


The World Congress will be attended by the leading multi billion dollar companies
from top earning global companies.

Chairman and CEO

Roger Barnett

Shaklee Corporation

Hacienda Campus

Vice Chairman

Lam Yu

CEO of Infinitus Global



Dr. Dora Hoan

Founder, Co-Chairman and Group CEO

Best Word Lifestyle Pte. Ltd

Advocacy Chairman

Ryan Napierski

President and Chief Executive Officer

Nu Skin Enterprises.

Ethics Chairman

Joao Paulo Ferreira


Natura & Co Latin America

Global Regulatory Affairs Chairman

Milind Pant

Chief Executive Officer




Dubai is a city and emirate in the United Arab Emirates known for luxury shopping, ultramodern architecture and a lively nightlife scene. Burj Khalifa, an 830m-tall tower, dominates the skyscraper-filled skyline and holds the record for being the tallest building in the world. This extraordinary, vibrant, every changing city plays host to this year’s WFDSA World Congress 2023 which is set to be like no other.

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