08:00 – 09:30

WFDSA Board of Delegates meeting –  (by invitation only)

09:30 - 09:50

Networking Break

10:00 – 14:45

CEO Council Meeting –  (by invitation only)

13:00 - 16:00

Registration Opens

15:30 - 21:00

Arabian Desert Dinner
(4X4 vehicles to depart Grand Hyatt at 15:00)

08:00 – 09:00

Exhibition opens, Networking coffee

09:00 – 09:05

Welcome by the UAE DSA


  • Poorya Montaseri – Founder DSA UAE

09:05 - 09:15

Welcome to the Region


  • Issam Kazim – CEO Dubai Economy and Tourism

09:15 – 09:20

Official Opening


  • Frederic Ferrer

09:20 – 09:25

Welcome by WFDSA


  • Tamuna Gabilaia – WFDSA

09:25 – 09:45

WFDSA Welcome and Opening


  • Roger Barnett – Chairperson WFDSA, CEO Shaklee

09:45 – 10:45

General Session Panel I – Reimagine, Reinvent Redefine

Much has changed as a result of the pandemic, and all businesses need to accelerate their transformation in order to meet the needs of the future and our industry is no exception. Listen to the industry’s thought after leaders provide their insights on Reimagining, Reinventing, and Redefining the role and contribution to lead to increased market share, heightened competitiveness, and long-term resilience.

Moderator: Roger Barnett Chairperson WFDSA


  • Lam Yu, Vice Chairperson WFDSA, CEO Infinitus Global
  • Dr. Dora Hoan, Secretary WFDSA, Founder, Co Chair and Group CEO Best World Lifestyle
  • Ryan Napierski, Advocacy Chairman WFDSA, President and CEO Nuskin Enterrprises
  • Joao Paulo Ferreira, Ethics Chairman WFDSA, CEO Natura
  • Milind Pant, Global Regulatory Affairs Chairman WFDSA, CEO Amway

10:45 – 11:15

Networking Break

11:15 – 12:15

Keynote Speaker – Innovation through disruption

During his talk, Chris will explore the transformative potential of disruptive thinking, the art of seizing opportunities, and the essential elements for building successful ventures.


  • Chris Barton Founder of Shazam

12:15 - 12:30

Q&A with Chris Barton


  • Chris Barton & Jason Campbell

12:30 – 13:30

Networking lunch

13:30 – 13:45

DSA UAE and the Region


  • Poorya Montaseri – Founder DSA UAE

13:45 – 14:30

Panel 2
Government Panel

This panel will explore 3 core elements to the direct selling global ecosystem – Licensing and regulation, Manufacturing, and supply chain as well as travel and incentive.

Ideally located as a business, tourism and logistics hub, and with all of those elements interconnected and co-dependent on each other, the GCC region acts as a case study to investigate how this ecosystem can work towards exponential business growth.


  • Poorya Montaseri – Founder DSA UAE
  • Government Representatives

14:30 – 15:05

Coffee Break sponsored by 4Life

15:05 – 15:35

Keynote Speaker

15:35 – 16:35

Global Regulatory – Direct Selling, the Global Picture

Join industry experts as they discuss opportunities and challenges across diverse markets. Gain insights, best practices and solutions to navigate the global landscape successfully.

Moderated by: Adolfo Franco
Executive Vice President, COO and Counsel, DSA USA


  • Laure Alexandre – Seldia
  • Cary Justice, Vice President – Global Public Policy and Government Affairs · Amway
  • Gonzalo Falcón DSA Argentina

16:35 – 16:45

Day 1 Official Close

Moderated by: Frederic Ferrer & Jason Campbell

19:30 - 23:00

Taster of Dubai Dinner, Grand Hyatt hotel

08:00 – 09:00

Exhibition opens, networking coffee

09:00 – 09:05

Highlights video from Day 1

09:05 – 09:15

Artificial Intelligence piece

09:15 – 09:20

Speakers: Frederic Ferrer & Jason Campbell

09:20 – 10:05

Keynote Speaker – Harnessing AI and leading from the future

Artificial intelligence and the future is now, this impactful and interesting session will explore the mindset shift needed to embrace this new era. It will further explore ways in which AI can be utilised for growth


  • Terence Mauri

10:05 – 10:10

  • Frederic Ferrer

10:10 – 10:40

Panel 1 – Artificial Intelligence, what we should know and how to navigate it

This panel will explore AI across various channels, namely the mindset of AI, what AI means to the industry and how to maximize its potential for business growth


  • Frederic Ferrer


  • Robert Cavitt CEO Jenkon Software
  • Sofia Kostiunina – CEO and Founder of SpeakLab & Presscale
  • Terence Mauri – Keynote speaker

10:40 – 11:10

Coffee Networking Break

11:10 – 11:15

Introduction to speaker


  • Jason Campbell

11:15 – 11:30

Transforming challenges into success

This insightful session will explore the power of innovation and resilience in overcoming adversity to ultimately achieve success. Industry leaders and innovative disruptors will share personal accounts of how they navigated through difficult times. utilizing innovative strategies to transform challenging situations into unique opportunities, leading to successful outcomes.


  • Datuk Lim Siow Jin – Founder DXN
  • Jason Campbell – author of Selling with love

11:30 – 12:10

Panel 2

12:10 – 13:10

Lunch Break

13:10 – 13:50

Panel 3 – Navigating the impact on social, economic, social and political factors on direct selling

The direct selling industry operates within diverse global contexts shaped by various social, economic, cultural and political environments. A panel of external experts will discuss the above factors in their respective countries and assess their relationship to the direct selling industry.


  • Roger Barnett


  • Datuk Azman, Bin Mohd, Yusof General Secretary Ministry of Domestic Trade and cost of living of Malaysia
  • Ularn Jiwcharoen, Deputy Secretary General of the office of Consumer Protection Board of Thailand
  • Professor Wei Wei, Peking University

13:50 – 13:55


  • Frederic Ferrer

13:55 – 14:25

Sustainability Case Study

Sustainability seems to be a buzz word but it doesn’t have to just be a word, this session will explore the various aspects of sustainability


  • Dr Corrie Block


  • Joao Paulo Ferreira – Ethics Chairman WFDSA, CEO Natura
  • Alexander Jochnick – Chairman of Oriflame
  • Dr Han – Gill Park – Founder Atomy

14:25 - 15:10

Panel 4 – Sustainability


  • Dr Corrie Block


  • Joao Paulo Ferreira – Ethics Chairman WFDSA, CEO Natura
  • Alexander Jochnick – Chairman of Oriflame
  • Dr Han – Gill Park – Founder Atomy

15:10 - 15:40

Coffee Break

15:40 - 15:50

Closing Remarks


15:50 - 16:00

Announcement of next host for WFDSA World Congress 2026


  • Tamuna Gabilaia Executive Director WFDSA

16:00 - 16:10

Official closing of general session


  • Roger Barnett, Chairperson WFDSA

16:10 - 16:20


  • Frederic Ferrer & Jason Campbell


Departure for Atlantis the Palm

20:30 - 23:30

Gala Awards Dinner at Atlantis the Palm



Chairman and CEO

Roger Barnett

Shaklee Corporation Hacienda Campus

Vice Chairman

Lam Yu

Chief Executive Officer Infinitus (China) Company Ltd.

Immediate Past Chairman, Vice Chairman

Magnus Brannstrom

Chief Executive Officer and President Oriflame Cosmetics


Dr. Dora Hoan

Founder, Co-Chairman and Group CEO Best Word Lifestyle Pte. Ltd


Ryan Napierski

President and Chief Executive Officer Nu Skin Enterprises.


Joao Paulo Ferreira

CEO Natura & Co Latin America


Milind Pant

Chief Executive Officer Amway

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