The theme represents the belief that by REIMAGINING the future, we are able to REINVENT and REDEFINE the industry.


Building a direct selling business in a digital world.


Understanding the profile of a direct seller


Quantifying collective impact on societies

every 3 years


A premier triennial industry event  bringing together direct selling industry executives and key external stakeholders from all over the world to exchange information, learn from each, discuss opportunities and challenges lying ahead of direct selling and see how new technologies, new legal developments and new management skills impact various businesses.

See previous events here

This years event will be hosted at the Grand Hyatt Dubai, A 5 star property blending city conferencing and resort lifestyle into one unique property.

What would the World Congress be without a show stopping Awards Dinner venue and this years venue is no different. The DSA UAE have partnered with Atlantis the Palm to host this years awards in Asateer tent – an exclusive venue on the Atlantis property. This extraordinary and truly Dubai venue will showcase all the splendour that says Dubai with many exciting surprises in store for the evening.


The GCC regions population nearly doubled over 20 years increasing
from 2.6 million in 1995 to 56.4 million in 2021

Further to this the region is expected to grow by 2.5% in 2023 and 3.2%
in 2024.

The message is clear, the opportunity for expansion into this untapped
region has never been more of a reality.

The World Congress being held for the first time in the GCC region will
be just the start. Dubai the gateway acts as the 2023 host but the wider
message is that Direct Selling will be welcomed here.



The DSA UAE is thrilled to be partnering with Dubai Economy and Tourism to bring the World Congress 2023 to Dubai. This event will showcase Dubai and what it has to offer both in acting as a gateway into the entire MENA region and also as a new destination for the MICE industry.

Karina Lance Deputy Director for Dubai Economy and Tourism part of the organizing committee shared the following sentiment

Dubai’s hosting of the World Federation of Direct Selling Associations World Congress in 2023 further underlines the city’s status as a leading business events destination, and an ideal platform for international associations to share knowledge, build on their professional development and network. It will also be a unique opportunity for Dubai to be showcased to the world’s best direct selling companies, contributing to economic growth and diversification in the city. As the city’s official convention bureau, Dubai Business Events looks forward to continuing to work with the local host committee to support the congress and ensure all participants and delegates have a memorable experience here.”

Karina Lance – Deputy Director Dubai Tourism 


Once a small fishing village in the Arabian Gulf, Dubai is today one of the most cosmopolitan cities in the world. One of the seven emirates that make up the United Arab Emirates, the city is home to more than 200 nationalities and offers an unforgettable experience to all visitors.

Dubai’s economy also expanded by 4.6 per cent on annual basis in the first nine months of this year to Dh307.5 billion ($84 billion), driven by the emirate’s efforts to solidify its position as a business, financial and tourism centre.

This year’s world congress will pivot the Direct Selling industry into this Region as we welcome high level government and industry to come together.

Join us

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